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How and why to register your business with Google

In our previous blog posts we’ve delved into SEO and how to improve your ranking on Google searches, but in this post we’re looking at a different way to boost your website, and that’s through registering your site with Google. Now, this isn’t Google My Business (scroll right down if you’d like a quick overview of that), and it’s something we’ve found a lot of businesses don’t even know is there, so let’s take a look…

Why register a website with Google?

In due course, Google will find and crawl a new website. ‘Crawling’ is an automatic process, working away behind the scenes, scanning and assessing your website to work out what it’s about, and presenting that website to the right people.

It might take time, but, providing your SEO is strong and you’re sharing regular content, your site will be picked up by Google and start to rank higher up those search results. But to speed up this process, you can register your site with Google.

In essence: Registering = more traffic to your site = more potential business!

I’m in! How do I register my site?

Start by using Google Search Console. This is a free tool that, in Google’s words: ‘helps you to monitor, maintain, and troubleshoot your site’s presence in Google Search results’. Registering with Search Console is like waving a big “hello, I’m here!” sign to Google, telling it your site is there, live, and ready for visitors.

There are a few steps to set up your website with Google Search Console, all of which are outlined on their site here. Essentially, you will be given some code to put either into your DNS or on your website. Once verified, you can access a full dashboard with analytics tools.

Google Search Console will then be the central point for you to manage your website and see where traffic is coming from. This is crucial for ensuring your marketing efforts are paying off and working effectively. If you’ve been doing an Instagram push, you’ll be able to see if traffic is coming via Instagram. If your newsletter is your key driver, you’ll be able to see how many click throughs have come from there. This insight can save you so much time longer term, and have a huge impact on where you focus moving forward.

 

What’s the next step?

Once you’re all set up, it’s important to create a sitemap. This is a list of all the pages in your website. The sitemap informs Google that you would like it to register these pages and crawl them, making them more searchable. You can create a sitemap using different plugins in your website; we recommend using Yoast.

Overall, registering with Google isn’t 100% necessary, but it’s best practice and will boost your chances of having a website that ranks better, and quicker. For any new businesses or new websites, this can be the make-or-break difference that can get your project or business off the ground!

 

* Bonus tip: Google My Business

Google My Business is a way of registering your business with Google, which is different from registering your website, as outlined above.

Registering your business on Google My Business is how you can start to get Google reviews in search results. You may have already seen them, appearing like this on a results page:

By registering here, you can start to build up reviews, add your contact details, and a link to your website. These will all drive more traffic your way; it’s a quick, free process that is well worth your time.

If you’re interested in talking through the process of registering your website with Google, or if you just want it taken off your hands, we’d love to hear from you.

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