Web design: It’s more than just design 

When you ask someone to explain what a web designer does, they’ll no doubt think of the visuals – the layout and style, then perhaps the build of a website. While this is part of the job spec, there are far more strings to a web designer’s bow, so in this post, we’re giving a quick rundown of the different services you might not have realised are on offer. 

Pre-design and build

If you’re starting from scratch with a new website, it’s important to make sure the final site is fit for purpose, and built to deliver. This involves digging deep into your marketing plan (or developing one if that’s needed!) to answer a number of questions:

  • Who is your ideal client? 
  • Who are you looking to attract?
  • Do you have different types of clients?
  • Do you know your client personas? 
  • What is your most profitable product/area/service?

We like to go deep and find out your reasons for running your business; this could unlock a unique brand story. Tap into this, and you’ve got a host of content marketing ideas at your fingertips. 

Strategy and coaching

The questions above can open a rather large can of worms, so (some) web designers also offer coaching to ensure the purpose behind the website is truly established. There’s no point building an all-singing all-dancing interactive website if your most loyal customers actually need a completely different type of interface. Slowing down a touch before building the website can have far greater benefits long term. 

Website auditing

Auditing a website is a hugely beneficial step in developing a well-performing website. We’ll delve into the inner workings of your site and present our findings and ideas. These can include quick wins, any minor issues that may have developed e.g. broken backlinks or images not loading correctly, and wider areas for improvement. A thorough audit and actions taken will create a better-performing, higher-ranking website. A win-win for your business. 

Boosting your website’s presence

Running alongside auditing, web designers can also offer support, guidance, and checks of your SEO. If you’d like to find out more about SEO you can read our previous blog post here. A run-through of your current website by a web designer will mean they can provide recommendations for you to take forward, or for the web designer to implement and manage. 

To further boost your web presence, especially on Google search results, a web designer can also register your website on Google and take care of Google Search Console for you, too. 

Hosting and support 

Web designers can act as your in-house web support team, planning and executing your online strategy for optimum business growth. Working towards your goals, they can create and maintain a website that delivers without the need to employ a new member of the team, or free up some time for existing colleagues!  

Content refresh

… lastly, a top-notch website needs top-notch content. Most web design companies will either have in-house content support, or a go-to contact list of pre-approved creators including filmmakers, photographers, and copywriters. 

Overall, the role of a web designer is not just building a website and saying cheerio. At Cityspace Creative we hold your hand, plan your strategy, work together on the design, and provide ongoing SEO support and lead generation. It’s the whole package that needs to be part and parcel of developing, managing, and growing a fantastic, high-performing website for your business. 

Interested in booking a free website audit? Click below to get in touch. 


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